Carl & Co – From Munich with Love

Rooted in Munich, born from a devotion to craftsmanship and clarity, Carl & Co creates objects with soul – timeless companions for life’s journeys. Founded in 2023, the brand speaks a quiet language of quality and intention: where every detail is considered, every line purposeful, and every material chosen for its truth.

Carl & Co is a dialogue between tradition and modernity, between makers and dreamers. It is shaped by collaboration – by many hands and minds who share the belief that true beauty lies in the honest and enduring.

For the launch campaign, I translated this spirit into imagery: calm, tactile, and real. Each photograph tells of movement and stillness, of craftsmanship and care. It captures not only what the objects are, but what they evoke – a sense of belonging, of meaningful travel, of timeless design.

Carl & Co is more than a brand. It is a feeling – a love letter from Munich to those who find beauty in simplicity and purpose in the things they carry.